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How Primer works.

See how Primer reads, models, writes and monitors research inside one workspace.

  1. 01Launchpad.

    Start research from one place, with your coverage, sources and workflows ready to go.

  2. 02Models.

    Build fully custom models in-platform, update them with new information, or import and export directly with Excel.

  3. 03Routines.

    Schedule recurring work so Primer monitors companies, updates research and flags what changed.

Primer Studio launchpadPrimer Studio model workspacePrimer Studio routines
01Launchpad

Start research from one place, with your coverage, sources and workflows ready to go.

01

Start with your coverage and the right information.

Upload the companies you cover. Primer is then able to access filings, transcripts, presentations, consensus data, share prices, macro data, models and the web to do the research tasks you need.

Your coverage
MSFT
Microsoft
AAPL
Apple
NVDA
NVIDIA
AMZN
Amazon
META
Meta
GOOGL
Alphabet
Connected information
Filings
Transcripts
Market data
Consensus
Macro data
Share prices
Models
Web search
News
Alternative data
02

Ask for an outcome, not just the steps.

Because Primer thinks like an analyst, it can take on multi-step work without compounding errors. Describe what you need and Primer will figure out the steps.

Pull filings
10-Ks, 10-Qs, 8-Ks
Read transcripts
Earnings calls
Build model
Your structure and drivers
Data analysis
Macro series, KPIs
Web scrape
Sites, public data
Compare peers
Multiples, growth
Track news
Material events
Run sensitivity
Bull, base, bear
Ask for an outcome…
03

Routines do the work while you are away.

Set a routine on a company, sector or coverage list. Primer can monitor debates, prepare for events, update models and check risks - and you can ask Primer to only alert you when something is material.

1
Write the routine
2
Set the schedule
Daily
Weekdays
Weekly
Custom
Every Friday · 7:00am
3
Get the angles when they appear
Fri 7:02 · Weekly angles · 3 new
LULU
Inventory days widening for 3 quarters; channel checks flag pricing pressure into Q1 guide.
+2 more →
04

Earnings previews, briefings and call reports - written for you.

Institutional-grade research, written for you on every company in your coverage and delivered to your inbox.

Earnings preview
MSFT Q1 FY25
Apr 10, 2025
Metric
Est.
Cons.
Δ
Revenue
105.1
103.3
+1.7%
EPS
2.82
2.74
+2.9%
Op. margin
48.3
45.1
+120bp
Revenue trajectory
Earnings briefing
MSFT Q1 FY25
Apr 24, 2025
Key takeaways
Cloud re-accelerated
Strong AI momentum
Guidance ahead
Beat / miss vs consensus
Earnings call report
MSFT Q1 FY25 call
Apr 24, 2025
Key themes
Cloud demand
AI revenue
Capex outlook
Op. margins
Q&A focus
Guidance
Pricing
Competition
Call sentiment vs prior
05

The agent learns to work like you.

You can tell Primer how you want it to work. Your frameworks, your conventions, your house view. And from every chat, model and note, it keeps learning how you actually think.

Encode your philosophy
Remembers context
Learns continuously
Investor-specific agent
Your frameworks
Your methods
Your notes
Your models